Privacy Policy for Sky Digital, US LLC

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Effective Date: October 12, 2024

Sky Digital, US LLC ("we," "us," or "our") is committed to protecting personal and business-related data while ensuring transparency about how we collect, use, and share this information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of personal and business information in accordance with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA), Washington Consumer Protection Act (CPA), and other relevant regulations.

Information We Collect

At Sky Digital, we collect both personal and business-related data to enhance your experience with our services, support our marketing and sales activities, and improve overall website functionality. The types of information we gather include, but are not limited to, the following categories:

Categories of Personal Data:

1. Audio / Video / Visual / Electronic Data: Any electronic communication or interaction, including chat transcripts or recordings.
2. Biometric Data: Information used to identify a person, such as fingerprints, voiceprints, or facial recognition data (if applicable). Explicit consent will be obtained before the      collection of any biometric data in compliance with Washington's Biometric Privacy Law.
3. Commercial Data: Information related to your purchasing habits or service usage.
4. Customer Records: Contact details, purchase history, account information, and other customer relationship data.
5. Education Information: Details about your education history, if relevant.
6. Geolocation Data: Precise or approximate location information of your device.
7. Identifiers: Such as name, postal address, email, phone number, unique personal identifiers, and online identifiers like an IP address.
8. Inferences: Insights drawn from any data to create a profile reflecting your preferences, behavior, or characteristics.
9. Internet Activity: Information about your browsing activity on our website, including pages viewed, search terms, and interactions.
10. Professional/Employment Data: Information related to your job title or employment history.
11. Protected Characteristics: Information about characteristics such as race, gender, or age, if voluntarily provided.
12. Vehicle Data: Information related to your vehicle preferences, mileage, or trade-in details obtained during service visits or through third-party sources.

Categories of Business Data:

In addition to personal data, we may collect the following business-related information:

1. Business Identifiers: Business names, business addresses, business email addresses, and business phone numbers.
2. Transaction Records: Information related to business transactions, contracts, and purchase histories.
3. Employee Contact Details: Names, job titles, business email addresses, and phone numbers of individuals associated with business clients.
4. Business Relationship Data: Any information relevant to managing business relationships, such as service requests, contractual details, and communications.

Use of Collected Information

We use the personal and business data we collect for various legitimate purposes, including but not limited to:

• Advertising & Marketing: Providing targeted advertising and personalized marketing communications.
• Contextual and Behavioral Targeting: Analyzing user behavior to deliver relevant content and enhance user experience.
• Customer Service: Responding to inquiries and supporting customer and business client needs.
• Fraud Prevention: Detecting and preventing unauthorized access or fraudulent activities.
• Transaction Processing: Managing orders, contracts, and billing for both individual and business clients.
• Employment Purposes: Processing employment applications and HR-related functions.
• Financing Services: Facilitating loan or lease applications where relevant.
• Business Relationship Management: Maintaining and managing business contracts and relationships.

Data Sharing for Business Operations
We may share both personal and business data with trusted third-party service providers who assist us in delivering our services. These providers are prohibited from using your information for their purposes and are subject to strict confidentiality obligations. We do not sell personal or business data to third parties.

User and Business Client Rights and Data Requests

You and your business have certain rights under applicable federal and state laws regarding your data, including the right to:

• Access: Request a copy of the personal or business information we hold about you.
• Correct: Request that we correct inaccuracies in your data.
• Delete: Request that we delete your data, subject to legal or contractual limitations.
• Opt-Out: Opt-out of the sale of personal data, although we do not sell data as a standard practice.

To exercise any of these rights, please contact us directly at support@skydigital.us. We will respond promptly to verified requests within the timeframes required by law.

Data Retention for Business Clients

We retain business-related data only as long as necessary to fulfill the purposes for which it was collected or as required by applicable law or contractual obligations. Upon request, we will modify or delete business data in accordance with legal and contractual requirements.

Confidentiality and Non-Disclosure of Business Data

We understand the importance of maintaining the confidentiality of sensitive business information. Sky Digital, US LLC will not disclose any proprietary business data or contractual information to third parties unless required by law or with the express consent of the business entity.

CCPA (California Consumer Privacy Act)

If you are a California resident, the CCPA provides you with additional rights concerning your personal information. These rights include:

1. Right to Know: You have the right to know the categories and specific pieces of personal information we collect, the sources of that information, the business purposes for collecting the data, and any third parties with whom we share it.
2. Right to Delete: You may request that we delete any personal information we have collected, subject to exceptions under the law.
3. Right to Opt Out of Data Sales: While we do not sell personal data, you may opt out of future sales should our practices change.

For more details or to exercise these rights, please visit our CCPA page.

Children's Privacy

In compliance with the Children's Online Privacy Protection Act (COPPA), Sky Digital does not knowingly collect personal information from children under the age of 13. Our services are not intended for use by children under this age. If we become aware that we have inadvertently collected personal data from children, we will delete it promptly. Parents or guardians may contact us if they believe we have collected such information.

Do-Not-Track Signals & Global Privacy Control (GPC)

Sky Digital respects "Do Not Track" (DNT) signals and Global Privacy Control (GPC) specifications. If you enable these features in your browser, we will honor your privacy preferences and override any prior cookie settings.

Cookies & Similar Technologies

We use cookies and similar technologies to enhance your browsing experience and provide personalized content. The types of cookies we use include:

• Essential Cookies: Necessary for website functionality.
• Performance Cookies: Collect anonymous data to improve website performance.
• Targeting/Advertising Cookies: Used for delivering targeted ads and measuring the effectiveness of our marketing efforts.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect your ability to use certain features of the website.

Data Security

Sky Digital, US LLC is committed to protecting both personal and business data using reasonable and industry-standard security measures. This includes encryption, secure data storage, and access control procedures. However, please be aware that no transmission of information over the internet is entirely secure, and you assume the risk when providing your data.

Business Transfers

In the event of a merger, acquisition, or sale of assets, we may transfer or share personal and business data as part of the transaction. In such cases, we will ensure your privacy rights are protected through appropriate measures.

Session Replay Tools

We use session replay tools to better understand user interactions on our website. These tools may record mouse clicks, page scrolls, and other interactions. This data helps us improve functionality, but it may also capture personal information in the process.

Third-Party Links

This Privacy Policy applies only to our website and services. When you follow links to third-party websites, please review their respective privacy policies, as they may differ from ours.

Dispute Resolution and Arbitration

Any disputes regarding this Privacy Policy or your use of our services will first be addressed through formal notice and attempts at mutual resolution. If necessary, disputes will be resolved through binding arbitration, subject to Washington state law. The arbitration will be conducted under the American Arbitration Association (AAA) rules.

Venue and Choice of Law

This Privacy Policy is governed by the laws of Washington state. Any legal claims or disputes arising from this policy will be brought exclusively in the courts of King County, Washington.

Changes to This Privacy Policy

Sky Digital, US LLC reserves the right to modify this Privacy Policy at any time. We will notify users of any significant changes by updating the effective date and providing a notice on our website. We encourage users to review this policy regularly to stay informed of any updates.